Raw, frozen, freeze-dried, and fresh foods have become popular options for pet parents looking for less processed, meat-focused, or whole food-based diets.

These foods can be used as a full meal, partial meal, topper, or rotational option, depending on the product and your pet’s needs.

Raw Frozen Food

Raw frozen pet food is typically stored in the freezer and thawed before feeding. It may include meat, organs, bone, produce, and added vitamins or minerals depending on the recipe.

Freeze-Dried Raw Food

Freeze-dried raw food offers a shelf-stable way to feed raw-style meals or toppers. Many freeze-dried foods can be served dry or rehydrated with water or broth.

Gently Cooked Food

Gently cooked foods are typically made with whole food ingredients and lightly cooked. These foods are often frozen or refrigerated and may appeal to pet parents who want fresh food without feeding raw.

Fresh Toppers

Fresh-style toppers can add moisture, flavor, and variety to meals. These may include goat milk, bone broth, fresh greens, pumpkin, canned food, or freeze-dried mixers.

Why Pet Parents Choose These Foods

Pet parents may choose raw, frozen, or fresh options for:

• Ingredient quality
• Protein variety
• Moisture
• Less processing
• Picky eating
• Meal variety
• Toppers and enrichment
• Rotational feeding

How to Start

Introduce new foods slowly, especially if your pet has a sensitive stomach. Start with small amounts and gradually increase over time.

If your pet has a medical condition, talk with your veterinarian before making major diet changes.

Need Help Getting Started?

We can help you compare raw, frozen, freeze-dried, and fresh options and choose an approach that fits your pet and your routine.